People
Those already there
Brand founders doing ₽100M+ a year who sell on Amazon, Shopify and TikTok Shop. Not consultants and not info-marketers — working sellers.
A community of brand founders · since 2022
A private club for Russian-speaking sellers entering the US market
Amazon, Shopify, TikTok Shop. Next to people who have already been there — with the numbers, the mistakes and the contacts.
- 363
- residents in the club
- 2022
- founded
- 62+ hours
- of teardowns and live sessions in the knowledge base
- ₽100M – ₽10B+
- annual revenue of members
You can enter the American market on your own.It just costs more and takes longer.
Knowledge
How it is actually done
The course “Launching a mono-brand v2”, 15 lessons, and 12+ hours of teardowns by Valeriy Ryazanov — a top-100 Amazon seller. New lessons come out regularly.
Environment
Somewhere to ask
Private Telegram chats by topic, two live sessions a month, Random Coffee, offline meetups. An answer takes hours, not months.
Outcome
Where this leads
A brand on the Western market with high margins and unit economics you understand. Local marketplaces stay in the picture — as a stage, not as a ceiling.
What you get in the club
Teardowns
Western case studies
Brands and businesses on Amazon, Shopify and TikTok Shop: how they are built, how they scale, what mistakes they make — on real numbers.
Live
Two live sessions a month
Real conversations with entrepreneurs who have been through what you are building now. Plus extra ones whenever the market does something that needs a breakdown.
Course
“Launching a mono-brand v2”
15 lessons on Valeriy Ryazanov's own system plus 12+ hours of teardowns. Access from day one, new lessons keep coming.
AI
AI inside your business
Live sessions and teardowns on neural networks and AI agents in e-commerce, working solutions from members, an AI agent trained on the club's base.
Base
Knowledge and contacts
Unit economics, hiring, going West, building a brand. Vetted suppliers, logistics, marketing — a list put together by the members themselves.
Network
Random Coffee and meetups
A one-on-one introduction every week and offline meetups across cities. Introductions that turn into partnerships and deals.
Residents are brand founders. Not gurus and not info-marketers.
The club is made of sellers doing between ₽100M and ₽10B+ a year. They own their brands and run them, and they come to share rather than to sell. There are no random people here — we check everyone by hand.
How we select
- founder or co-owner of the business
- ₽100M+ in annual revenue
- your own brand, not reselling someone else's
- the goal is entering the American market or growing on it
How to get into the club
- 1
Application
A short form: your brand, your channels, your revenue, where you want to grow. Five minutes.
- 2
Conversation
A call with the club team — about your business, your tasks and where the club can actually help.
- 3
Onboarding
Access to the chats and the knowledge base, an introduction in the main chat, your first invitation to a live session and to Random Coffee.
Apply
Introducing yourself in the main chat and going through onboarding is required. The club runs on people, not on a content subscription.
We meet in person
Moscow, Saint Petersburg, Kazan, Nizhny Novgorod. Meetups in the US and Asia are in the works.
Scale Camps
Offsite gatherings with networking and work on your own business.
Hackathon
A competitive format: market experts hand out real cases, $5,000 prize fund.
Rally
Time off, teamwork and networking.
How it went
Founder
Valeriy Ryazanov
A top-100 Amazon seller. He has walked the road the club's residents are on now.
He started by launching his own brands on Amazon and built the team that took them international. The company's products collected hundreds of thousands of reviews, won awards and made it onto American television — Good Morning America among them. The Upper Echelon Products humidifier became a celebrity pick, and the company's umbrella still holds first place in its category on Amazon. One of his latest brands is UNCO, built on the same system Valeriy shares inside the club.
Valeriy runs the teardowns, the live sessions and the course himself.
Read on Telegram →Membership
- 100% refund within 14 days — if you decide it is not for you, we return the money, no questions asked.
- Cancel in one click at any moment. After cancelling there are no further charges.
- No contracts and no minimum term.
Frequent questions
What is Expansio?
A private club of Russian-speaking brand founders who are entering the American market or already growing on it. Founded in 2022, today 363 residents with revenues between ₽100M and ₽10B+ a year. Inside: teardowns of Western cases, live sessions, a knowledge and contacts base, offline meetups.
Is the club right for me?
Yes, if you are the founder or co-owner of a business doing ₽100M+ a year, you own your brand and you want to grow on the Western market. No, if you are looking for ready-made schemes for quick money — there are none here.
I only sell on Wildberries and Ozon so far. Is it too early for me?
No. Local marketplaces are a normal stage, and those topics get discussed in the club too. The difference is that here they are treated as a step towards the Western market rather than as a ceiling.
How is this different from other communities?
The residents are working sellers, not consultants and not info-marketers. We check everyone by hand. The club's founder is himself a top-100 Amazon seller and runs the teardowns personally.
What do I get on the first day?
Access to the private chats, the knowledge and contacts base, the course “Launching a mono-brand v2” and 12+ hours of teardowns, the next live session in the calendar and an invitation to Random Coffee.
How much time does it take?
As much as you have. Live sessions are recorded, the knowledge base is structured, and a question in the chat can be asked at any moment and answered within hours. The only requirement is introducing yourself in the main chat when you join.
What does it cost and can I cancel?
₽10,000 per month. 100% refund within 14 days, cancel in one click at any moment, no contracts.
Are the events included in the price?
Online live sessions, Random Coffee and the knowledge base — yes. Offsite formats such as Scale Camps and the Rally are paid separately.
The American market will not wait while you work it out alone
363 founders heading the same way. Ask in the evening — have an answer by morning.
Join the club — ₽10,000/mo
100% refund within 14 days · cancel in one click