Report · ~40 pages
Calculation with assumptions
- CM1 → CM2 → CM3 step by step
- All fees: returns processing, Q4 peak, aged and low-inventory
- Risks and a pre-PO checklist
Expansio Club service · Amazon US unit economics
We'll run the numbers on your product before you pay for inventory
FBA unit economics: price, PPC and TACoS, first PO and risks — on current 2026 Amazon fees. You get a report, a deck and a financial model for a go / no-go decision.
- For
- FBA sellers in product research or before the first PO
- Marketplace
- Amazon US · FBA · USD
- Outcome
- Report, deck and financial model for a go / no-go decision
Five questions before you buy
- 1
Should you launch this SKU?
Margin after referral, FBA fee and storage
- 2
What price should you enter at?
Break-even and the profit-maximising price
- 3
What TACoS can the economics bear?
PPC budget at launch and once sales go organic
- 4
What will the first PO earn?
Profit and ROI of the first PO and the reorder
- 5
What could break the numbers?
Hazmat, fees, returns: a pre-PO checklist
Three documents you get
Deck · ~20 slides
Numbers for the decision
- Conclusion on the first slides
- Charts instead of tables
- Price and target TACoS
- Ready for a partner or investor
Model · Google Sheets
Live financial model
- Change price, TACoS, COGS — profit recalculates
- PO size, ROI, break-even
- Same formulas as the report
- After launch — your actuals
The small things that quietly eat margin are included: fuel & logistics surcharge, holiday peak surcharge, non-SIPP packaging fee, overmax handling. In Russian or English, in USD, with the date Amazon rates were checked. PDF and Google Sheets.
What the result looks like
- $4.19
- left per unit (CM3) from a $25 price
- $7.5K
- first PO net profit at 30% TACoS · ROI 50%
- $18K
- reorder net profit at 20% TACoS · ROI 150%
Example on a hypothetical product: $25 price, $4.00 landed cost, 3,000-unit batch. Figures are illustrative.
Beyond unit economics — what-if analysis
Sensitivity
How CM3 moves if COGS, TACoS or return rate shift by ±20%
Break-even price
Below which price the SKU loses money at different TACoS
Optimal price
Where monthly profit peaks given demand elasticity
The price-war trap
Why undercutting cuts profit even as sales velocity grows
PO scenarios
Profit and ROI at different price, TACoS, velocity and in Q4
Conclusions and recommendations
What to do, why it works and how to measure success
Why you can trust the numbers
Amazon fees from primary sources
Every fee checked against Seller Central and the Revenue Calculator on the calculation date, with a link
Every figure is labelled
You see what is fact, what is an estimate and what is a what-if scenario
Arithmetic checked independently
All tables recalculated by a separate program — hundreds of control checks
Risks stated openly
Hazmat, ungating, tariffs — what is unconfirmed and what to check before paying for the PO
A quick estimate or the full calculation
Express estimate
Is it worth going further
- 3 answers from the questionnaire
- Summary: go / no-go
- CM3 per unit with a range
For product research, before you have a supplierTurnaround: 1–2 days
15,000 ₽
Full calculation
The purchase decision
- 9-field questionnaire
- Report, deck, financial model
- Price, TACoS, PO size, risks
- Revisions on your questions
When you have a supplier and are preparing the first POTurnaround: 3–5 days
40,000 ₽
Calculation and recalculation
Before and after launch
- Everything in the full calculation
- Recalculation on actual sales
- Real PPC, returns, fees
Check the plan against actuals and decide on the reorder
By agreement
What is calculated and what we don't promise
Not included
- Product research and supplier search
- PPC and listing management
- Legal and tax questions
- Reworking the model after your changes — billed separately
- Checks in your Seller Central (hazmat, category ungating) — the report has a checklist
A calculation is not a sales forecast
Unit economics under stated assumptions and what happens if they shift. The calculation does not guarantee sales velocity — only the launch tests that.
Beyond the calculation — Amazon finance support
Management accounts
P&L, Balance Sheet, Cash Flow; month-end close
QuickBooks and Xero
US GAAP bookkeeping, chart of accounts, reconciliations, AP / AR
Taxes with a CPA
Form 1120, 1099, 5472, Delaware Franchise Tax, sales tax
FP&A and budget
Three-statement model, rolling forecast, plan vs actual
Reconciliations and SP-API
Reconciliations with Amazon and suppliers, PPC dashboards
Fundraising
Rounds and valuation, term sheet, bank and fund loans
Investor relations
Shareholder reports, cap table, ESOP, board work
Fractional CFO
Part-time finance function, business legal structure
Format and cost of support — by agreement.
Testimonial
«Viktor did a business valuation for us and built a business model: very competent, detailed and useful. The result exceeded our expectations. A professional approach — he analysed a lot of data, explained and walked through everything, no questions left. I can confidently recommend him for business valuation and for explaining the numbers.»
Request a quote
Describe the product and the task — a club manager will reach out via the contact you leave within a day and send a questionnaire.